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Max Clifford dies in hospital aged 74

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Max Clifford had been serving an eight-year jail sentence for sex offences

Disgraced celebrity publicist Max Clifford has died in hospital, aged 74, after collapsing in prison.

Clifford collapsed in his cell at Littlehey Prison in Cambridgeshire on Thursday and again on Friday, his daughter said. He was taken to hospital where he suffered a cardiac arrest.

He had been serving an eight-year sentence for historical sex offences.

The Ministry of Justice said as with all deaths in custody, there would an investigation by ombudsman.

A spokeswoman added: “Our condolences are with Mr Clifford’s family at this difficult time.”

  • The publicist who become notorious
  • How Clifford tried to spin his trial

His daughter Louise, 46, had told the Mail on Sunday that Clifford first collapsed in his cell on Thursday when he was trying to clean it, adding: “It was just too much.”

She said he collapsed again the next day and was unconscious for several minutes, and after seeing a nurse was transferred to a local hospital where he suffered a cardiac arrest on Friday.

In May 2014, Clifford was jailed after being convicted of a number of charges under Operation Yewtree – the Met Police investigation set up in the wake of the Jimmy Savile scandal.

During this trial, evidence was heard about Clifford’s manipulative behaviour, including how he promised to boost the careers of aspiring models and actresses in return for sexual favours.

After his convictions, he continued to protest his innocence.

The Court of Appeal was due to hear his case appealing against his sentence in the coming months.

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