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BuzzFeed partners with Netflix for documentary series

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BuzzFeed has announced a journalism-orientated documentary series produced in partnership with Netflix.

Launching on 9 July, the weekly 20-show run of 15-minute episodes will go behind-the-scenes as its journalists pursue a variety of stories.

An initial YouTube trailer for the series, titled Follow This, shows clips from an investigation into ASMR.

Announcing the news on social media, BuzzFeed’s editor-in-chief expressed excitement at the venture.

A host of writers for the digital media brand will front episodes throughout the season, drawn from a range of bureaus and departments.

Netflix has begun experimenting with its format and distribution strategy in recent times – announcing plans to introduce a collection of 15-minute stand-up specials.

The BuzzFeed announcement follows a string of high-level newsroom redundancies at the company in January 2018.

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Its platform expansion mirrors Vice’s decision to launch its own TV channel, ViceLand, in 2016, to accompany its online articles and YouTube video documentaries.

The channel remains on-air despite low initial UK viewing figures and the company’s recent financial difficulties.

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