I do not doubt the good-faith of the CCFC nor the scholars that signed their letter. But science and advocacy do not mix well. Basing science claims or policy efforts on the platform of a pressure group is inherently a recipe for disaster for a group like the APA. This moment presents a chance to avoid sensationalistic claims and, instead, open opportunities for high-quality, open, transparent, research which remains lacking in our field. Only then will we have clear answers to the screen time debate.