Disney wants to make kids’ hospitals a happier place on earth.
The Walt Disney Company will commit $100 million over the next five years to transform the experience of children’s hospitals around the world, Disney CEO and Chairman Bob Iger announced Wednesday.
He broke the news at Texas Children’s Hospital in Houston, which will be the first healthcare institution to work with Disney in the global initiative.
It was chosen because it is “the largest children’s hospital in the United States,” according to a statement. As such, “it will add valuable insight in collaboration with Disney” as it works to transform kids’ hospital stays.
Current plans include the Disneyfication of treatment and patient rooms, themed bed linens and gowns to create a warm, kid-friendly atmosphere. Pop-up in-hospital movie theaters are also on the list.
In addition, doctors and nurses will be schooled in Mouse House customer service “to foster a less stressful” experience for youngsters.
Disney has assembled a Team of Heroes, made up of patient care experts to help focus and fine-tune its efforts.
“Disney’s timeless stories have touched hearts and lifted spirits for generations,” Iger said in the statement. “We believe they can bring comfort to children and families going through a very difficult time.”
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