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Millennials’ preference for authentic and transparent content shakes up global influencer marketing industry, new report finds

Top findings: The majority of consumers express a preference for influencers who create authentic, engaging content 90% of marketers say proving authenticity is critical to the future of influencer marketing 85% of marketers say engagement data is the biggest metric of success for influencer marketing ‘Fake followers’ ranks as number ...

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KFC is launching chicken and waffles nationwide for limited time

“Our famous extra crispy, savory fried chicken atop a Belgian Liege-style waffle, with the finishing touch of classic Mrs. Butterworth’s syrup, makes for a scrumptious dish I’d put up against versions at upscale restaurants, but we’re offering it at a price just about anyone can afford,” Andrea Zahumensky, KFC’s Chief ...

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Disney World will open new nature-inspired resort

“This resort experience will be a celebration of Walt Disney’s lifelong love and respect for nature, with some fun and even surprising accommodation types that families will find irresistible,” Terri Schultz, the senior vice president of Disney Vacation Club, said in a statement Thursday. “It will give our members and ...

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