Leading analyst firm predicts that by year-end 2020, 50% of enterprises will abandon their traditional Website Management approach and shift to Dynamic Experience Management
NEW YORK, August 1st, 2018 — Amplience, the global leader in cloud-based Content Management and Asset Management Software-as-a-Service, today announced it has been included in the list of “Hot Vendors” in the “Hot Vendors in Dynamic Experience Management, 2018″ report by Aragon Research, Inc.
Aragon Research predicts that by year-end 2020, 50 percent of enterprises will abandon their traditional Website Management approach and shift to Dynamic Experience Management. According to its “Hot Vendors in Dynamic Experience Management, 2018,” report:
- The customer experience is the new competitive battlefield for organizations.
- At the core of a great customer experience is the customer journey and how an organization’s process, systems, and people interact with its customers.
- Dynamic Experience Management (DXM) goes beyond the traditional web approach to be device independent when it comes to delivering a rich content experience for web visitors, regardless of the device used.
The Amplience platform supports global brands and retailers with a unique combination of headless content management, dynamic media transcoding and content delivery, at scale. By making available a single platform to manage all content types – product imagery, rich editorial features, video, lookbooks, product configurators and personalized campaign content – Amplience makes it easy for marketing and ecommerce teams to work together to create high-performance shopping experiences.
“One of the reasons Amplience is hot is its ability to deliver any form of content, including video,” said Jim Lundy, CEO of Aragon Research. “Amplience’s ‘Dynamic Content’ module is differentiated from other headless CMS platforms through its support for agile content planning production and delivery.”
Amplience Dynamic Content forms a key component of the Amplience Retail Engagement Platform, along with Amplience Dynamic Media – which simplifies the management and delivery of image and video media, and Amplience Content Hub–for digital asset management. The platform is completed by two additional modules – Product Configuration, which supports advanced visual product customization, and support for User Generated Content which enhances customer journeys with powerful visual social proof in the form of customer generated, shoppable product images.
“These are exciting, yet challenging times for retailers and consumer brands,” said James Brooke, founder and CEO of Amplience. “New technologies are creating new ways to engage with consumers with an increasingly diverse range of content. This is fuelling creativity, innovation and even new business models. At the same time, it creates greater complexity, and the need for speed and agility. We believe our inclusion in the Hot Vendor report by Aragon Research reaffirms our approach and the success of our retail customers who rely on Amplience to deliver rich, dynamic, highly personalized experiences across any device.”
 Aragon Research “Hot Vendors in Dynamic Experience Management, 2018” by Jim Lundy, July 11, 2018.
– ENDS –
The Amplience Platform for Retail Engagement signals the end of today’s content production bottlenecks for retailers, transforming content management to enable the delivery of engaging shopping experiences across all channels. Amplience enables the velocity of fresh content necessary to convert customers at every point of inspiration, driving sales and productivity – without scaling up teams. Amplience serves more than 200 of the world’s leading retailers including Crate and Barrel, Gymboree, Mulberry, Shop Direct & TUMI.
For more information on the Amplience platform and the Retail Engagement Platform, including Dynamic Content, please visit www.amplience.com.
Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.